brand campaign
Superman
For the logo, we created a cute design by incorporating a heart into the shape of a stamp. The main color is pink, representing warmth and cuteness.
About the Project
Goal: This is a group project where we created a campaign project with a Superman theme. During brainstorming, the word "hero" came to mind, and when thinking about heroes, I remembered the people around us who are working hard, such as nurses, parents, teachers, firefighters, and police officers. The idea for the campaign was to express gratitude through letters. Each of us was responsible for different design elements, such as the stamp design, sticker sets, envelope, special edition, letter set, and logo.
Type : 4 people group project
Duration: 3 weeks
Skills: Procreate, Ai, Adobe Flyer, Ps, Figma
The font chosen resembles a child-like handwriting style.