Personal Logo design project

About the Project

Goal: The task was to complete a personal identity, including a logo, color scheme, and type system. Spotlighting my initials, “K” and “B,” I aimed to reflect my personal values of “joyfulness” and “delight” found in design by incorporating a heart symbol. The blend of pink creates a harmonious and captivating visual appeal.

Type : Myself

Duration: 4 weeks

Skills: Ai

Mind Map

I created a mind map to explore what I want to express through my name logo and the feelings I wish to convey.

Thumbnails

I researched references and diligently sketched multiple thumbnails. Among them, simple logos were chosen for refinement.

Refinement

I experimented with various heart shapes within a simple design, created a variety of beautiful hearts. From these, an even simpler logo was selected—a design where my initials, K and B, are immediately recognizable.

Final Logo design

I replaced the horizontal line with my name “Kibbeum Lee” to add a personalized touch, and placed a pink heart above it for a sense of warmth and joy. This design choice highlights my identity while incorporating elements that reflect my personality and values. The pink heart adds a playful and inviting feel to the logo.

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Re-branding: Cupnoodles Museum